Win vs. competitors on AI platforms.

Start with questions your potential customers ask when choosing a business. Compare how the answers describe your brand and the other options, including the reasons they give for each choice. Check whether your website clearly explains the services, strengths, and limits that matter to those customers. Use what you find to choose useful improvements. Being mentioned more often won't help much if the answer misrepresents what you offer.

Read the reason the answer gives and check whether it matches the customer's question. Then compare the claim with current information about both businesses. The answer may highlight a real difference, overlook a strength, or include a detail that needs checking. Seeing a competitor recommended doesn't reveal exactly why the platform chose them. Treat it as a finding to investigate before deciding what to change.

Start with businesses that serve the same customers or solve the same problem as yours. Include the competitors your team already knows, then note other brands that appear in relevant answers. Check whether each is a fair comparison for the need being discussed. A large brand may appear often while serving a different audience. Keep that distinction clear when deciding which differences deserve your time.

Direct comparisons can show how an answer weighs two options, but they cover only part of the decision. Also review questions about the problem a customer wants to solve, the features they need, and the choices available to them. That helps you examine whether your brand is considered before someone asks about it directly. Keep each question's purpose clear so you compare answers in a useful context.

A comparison page can help customers when it explains real differences they need to understand. Check your existing pages first to see whether they already answer those questions clearly. If you add a comparison, use current facts, support claims you make about other businesses, and explain who each option suits. Publishing a page doesn't guarantee an AI recommendation. Its first job is to help someone make a choice.

Use competitor content to understand what questions it answers and what facts it provides. Then check whether your own pages cover the needs that matter to your customers. Describe your business in your own words, with details you can support. A competitor's page may give you something to investigate, though its appearance in an answer doesn't prove that copying its format or wording would help your brand.

Keep a record of the questions, platforms, dates, and answers you review. Compare whether your brand is included, how it is described, and which reasons are given for choosing it or a competitor. Use similar questions and conditions when checking again. Changes in those answers can help you assess how your brand compares. Check visits, inquiries, and sales separately before claiming that a change brought business results.

We analyze 5,000 answers in total across ChatGPT, Google, Perplexity, and Claude. The questions cover how people find options, compare brands, and decide what to buy. Your audit shows which competitors appear in AI answers and what AI says in direct comparisons with your brand. You get recommendations for specific website pages, with a check for each finished change and a task list showing what to work on first.

The audit, analysis, and recommendations cost $575 one time. Consultation is available separately for $100 per hour if you'd like more advice as you work through the findings.

Enter your website at checkout and order your audit. Add optional notes if there's something specific you'd like us to analyze. You don't need to book a call to order. Our team manually reviews your audit and sends it within 48 hours of purchase.