Is AI giving the wrong impression of your brand?

Negative sentiment means an answer gives an unfavorable impression of your brand. It might raise doubts about price, service, reliability, or whether your business suits someone's needs. Read the exact wording and the question that led to it. A drawback for one customer may matter less to another. The useful question is whether the answer gives people a fair, accurate picture of what you offer.

An unfavorable answer may contain a fair concern, a factual mistake, or a mix of both. AI can give incorrect information with confidence, so check specific claims before deciding how to respond. Compare details with current facts about your business and inspect any supporting links. A customer's opinion also needs to be treated differently from a statement about a price, policy, or service you offer.

Save the answer, the question, the platform, and the date. Identify the concern and check any source links the answer includes. Then work out whether the issue involves a wrong fact, an old detail, unclear information, or a complaint that needs attention. That gives you a useful starting point. Keep the original answer so you can check the same concern again after taking action.

Start with the source links included in the answer, if there are any. Check whether they support the claim and whether the information is current. You can also look for the same issue in your website, public profiles, and customer feedback. This may help you understand the concern, though it won't always reveal how the AI formed its answer. Keep that uncertainty in mind when choosing a response.

Updating wrong or unclear information gives people better facts to work with. Start with details you control, such as service descriptions, prices, and policies. You can then check whether the same issue appears elsewhere and ask for corrections where needed. A website change doesn't guarantee that an AI answer will change or tell you when that might happen. Keep checking the specific claim over time.

Take the concern seriously and look at what your business can do about it. Check whether customers are describing a repeated problem, a limit of the service, or a difference in expectations. The response may involve improving the service, explaining a policy, or being clearer about who you help. Describe any changes truthfully. Trying to make a real concern sound positive can leave customers with the same problem.

Compare answers to similar questions over time and keep the platform, date, and wording with your notes. Check whether wrong details have changed, whether concerns still appear, and whether the answer explains them fairly. A more positive answer isn't automatically a more accurate one. Look at the facts and context together, then use separate evidence to assess changes in customer feedback, inquiries, or sales.

We analyze 5,000 answers in total across ChatGPT, Google, Perplexity, and Claude. The questions cover how people find options, compare brands, and decide what to buy. Your audit includes positive and negative examples of what AI says about your brand. We explain the concerns, identify claims that need checking, and recommend changes to specific website pages. Each change includes a completion check, and the task list shows what to work on first.

The audit, analysis, and recommendations cost $575 one time. Consultation is available separately for $100 per hour if you'd like more advice as you work through the findings.

Enter your website at checkout and order your audit. Add optional notes if there's something specific you'd like us to analyze. You don't need to book a call to order. Our team manually reviews your audit and sends it within 48 hours of purchase.